“Dare to Leap” DNA hikes brand realme into top smartphone ranks

A: We entered in 2018 with “Dare to Leap” spirit as our positioning and truly drove to show that we do technology- leaps in our products. Within three years, realme became the world’s 7th largest smartphone company. realme was named the fastest-growing player in global 5G smartphone sales by Counterpoint Research. By the first quarter of this year, realme was in 61 markets worldwide, including China, Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, and Africa with a global user base of over 70 million. The brand maintained its position as one of the top five players in 13 countries worldwide, and for the first time, was in the top four vendors in three European countries in terms of number of shipments in the first quarter of this year.

Market disruption

A: Our world today is rapidly transformed by new advancements in technology. We will be left out in the cold if we are not able to keep up. It is due to this vision that at its recent 5G summit, the company announced its intention to put young users at the forefront of driving global 5G adoption, with the goal of providing them with 100 million 5G phones by 2024 and launching an industry- first US$ 100 5G mobile phone in the next few years.

“Dare to Leap” energy…

A: “Dare to Leap” energy is not ours but belongs to the youth all over the world. We just empower this “Dare to Leap” spirit towards new technology by integrating it into our DNA via our cutting edge smartphones while also making the handsets affordable to them.

What to expect

A: Though our phones have been high- tech but priced at affordable low range sought by the youth, it does not mean that is the only segment that we are in. For example realme introduced its highly anticipated flagship smartphone of the year, the realme GT 5G just this month. This is realme’s first foray into the global mid- to high- end smartphone segment. We are setting new industry standards for this mid- to highend segment in specs, design and price. realme GT 5G in- fact triumphantly revs up our “Dare to Leap” again towards the world’s adventurous youth.

“Dare to Leap” energy is not ours but belongs to the youth all over the world. We just empower this “Dare to Leap” spirit towards new technology by integrating it into our DNA via our cutting edge smartphones while also making the handsets affordable to them.