Hemas and Plasticcycle expands plastic waste collection network

Hemas Consumer, together with the John Keells Group’s social enterprise projectPlasticcycle completed the expansion of the project’s plastic collection bin network to 25new collection points in the financial year 2020/ 21. This recent expansion is the resultant effort of Hemas Consumer, a leading manufacturer in Sri Lanka’s home and personal care sector to remain committed to support the ongoing efforts of Plasticcycle, the social entrepreneurship initiative of John Keells which is the blueprint that encourages responsible disposal and the responsible management of post consumption plastic products among the general public.

Two highly embraced brands Baby Cheramy and Kumarika spearheaded this initiative for Hemas consumer with an unwavering passion to tackle the plastic crisis which is identified as a dire threat to the environment. The two brands, who have been at the forefront of many eco-friendly initiatives will continue to support the Plasticcycle in the long run.

The 25 bins which were placed during three different phases in the 4th quarter of 2020/21 at key public locations across the Colombo district - such as major hospitals, publicly accessible sporting complexes and the Department of Motor Traffic, have collected over an aggregate of900 kg of post consumption plastic. All post- consumption plastic collected t h rough the Plasticcycle network are recycled, thus moving the waste materials towards a circular economi capproach with the aim in reducing plastic pollution in Sri Lanka. Having seen the capacity of this timely initiative, this continued collection is being driven by the participation and enthusiasm of the general public, location partners and other key stakeholders.