Clogard lends a helping hand towards protecting Sri Lanka’s environment and heritage at Sri Paada

Clogard, one of Sri Lanka’s leading oral care brands lent a helping hand to the Department of Wildlife Conservation in pioneering a social endeavor aiming to protect the ecosystem surrounding the sacred Sri Paada. A series of initiatives were carried out in the backdrop of escalating plastic pollution on the Sri Paada site which is home to a rich bio-diversity.

Keeping true to their core purpose of Strong Roots and Strong Bonds,Clogard’s reasons for engaging with this project were twofold. As a truly Sri Lankan brand, that has been a staple of Sri Lankan culture and heritage for decades, the brand felt that it was important to build awareness and preserve the very roots of Sri Lankan culture, in order to help the land flourish, while also educating the Sri Lankan people on the proper methods of disposing of plastic in order to preserve the environment for both themselves and their fellow Sri Lankans. This campaign was titled ‘Jala Mula Rakimu Samanola Gira’