Why choosing private label products helps you save

Private or Own Label products are products that carry the store brand, usually found in supermarkets Priced less because of minimum marketing and distribution costs Smart choice to make, when purchasing products at a supermarket

Private label or Own label products are products that carry the supermarket brand that sells it and is widely found in Sri Lanka. Since the marketing and distribution costs are at a minimum, these products are priced much less in comparison to other products. These products cover a wide variety of essential household food products and cleaning aides just to name a few.

Keells identified the potential that carrying a range of “Own Label” products at attractive prices can provide a substantial saving to customers and provides affordability to anyone by providing products at an entry level price point whilst ensuring the right level of quality. This journey of own label products commenced in 2012, and the full product portfolio no consists ofover 350 products.

The range consists of essentials such as rice, brown sugar, wheat and attaflour, dhal, chick peas to other pulses, the entire range of spices, curry mixes, noodles, brown eggs, tea, coffee to biscuits, jams, sauces and much more grocery items. Some have become instant best sellers, such as the range of biscuits from marie biscuits, wafers, cream crackers, chocolate to custard cream biscuits. There is also an extensive range of household items which include dish wash liquid, detergents, paper products and cleaners. New additions include toiletries such as men’s and unisex shampoos and Tea tree and Kohomba Kaha face washes. Packed in attractive and bright colours synonymous with the

Keells brand these products are easy to find on the supermarket shelves at Keells.

Head of Private Label and Direct Imports at Keells Supermarkets, Ranella Jayasuriya said “The range of Keells products are priced at 10% lesser than regular branded products of comparable quality. These prices are valid every day and not for a promotional period thus providing customers a significant saving every day.” She further added that this saving unlike other promotions is continuous and available any day anytime someone shops at Keells offering an ‘Every Day Low Price”.