Denstu Creative Bengaluru wins Cannes Lions Agency of the Year and awarded Titanium Lion for “The Unfiltered

Denstu Creative Bengaluru has been named Cannes Lions 2022 Agency of the Year, and was awarded a Titanium award, three Grand Prix, two Gold Lions and three Silver Lions for “The Unfiltered History Tour”. This follows the launch of Dentsu International’s Global Creative Network, Dentsu Creative, at the start of the festival on Monday, June 20. Dentsu Creative Bengaluru’s awards tally makes “The Unfiltered History Tour” the most awarded campaign from India ever at Cannes Lions, and Dentsu Creative Bengaluru the first agency from India to be named Agency of the Year at Cannes Lions. The Agency is headed by Amit Wadhwa – CEO Dentsu Creative Amit also sits on the board of Dentsu Grant Sri Lanka.

Dentsu International’s Global CEO, Wendy Clark and Global CCO, Fred Levron, announced the launch of Dentsu Creative from the Palais at Cannes Lions. Blending Dentsu’s unique DNA of 120-year-old Japanese heritage and craft with its rich experience of building brands in the modern media landscape, the new network looks to transform brands and businesses through the lens of Modern Creativity, to deliver ideas which Create Culture, Change Society and Invent the Future.

During the course of the festival 14 leaders from across Dentsu Creative acted as jurors to assess and champion the best work in the industry, with Levron acting as Direct Lions jury president and Yasuharu Sasaki, CCO of Dentsu Inc acting as Jury President for the Brand Experience & Activation Lions. Other highlights from the week include Wendy Clark interviewing Ryan Reynolds at the Palais on next generation storytelling, and a fireside interview at the Dentsu Beach House with Snap founder and CEO, Evan Spiegel. The Dentsu beach had another special guest, in the form of Rumi, Dentsu’s very own virtual influencer, who acted as the beach house hostess, providing visitors an overview of Dentsu’s wins and daily event agenda.