Abans’ acclaimed lifestyle

As a diversified conglomerate, Abans has always sought new partnerships with renowned lifestyle brands in order to introduce highcalibre, globally acclaimed products that add quality, sophistication, and value to the lives of Sri Lankan consumers. Abans’ line- up of lifestyle brands ranges from fashion and apparel, footwear and accessories to bags.

Premium fashion brand Hugo Boss was incorporated into the Abans brand portfolio in 2017. Abans spearheaded an all-new luxury retail market for local clientele with the opening of the new Hugo Boss store at Arcade Independence Square. The German luxury fashion brand is known for clothing, accessories, footwear, and perfume. Since the rebranding of Hugo Boss under the new brand identity, BOSS, it has focused on a younger and more global demographic, centred on a more playful and casual aesthetic.

BOSS recently revealed an allstar cast tapped as the collective faces of the Spring/ Summer 2022 # BeYourOwnBOSS campaign, a striking social- first campaign. In tandem, the brand struck a strategic partnership with TikTok superstar Khaby Lame.

Abans became the sole agent for Under Armour in Sri Lanka in 2020 and operates UA stores at Arcade Independence Square and Colombo City Centre. Under Armour comes from America’s premium sports equipment company that manufactures footwear, sports and casual apparel. Their range of products has numerous end- uses, particularly training, running and golfing.

In early 2016 Under Armour officially announced a partnership with actor and former professional wrestler ‘ The Rock’ Dwayne Johnson. Since then, he has played an integral role in the creation of a range of training products including footwear, apparel and accessories. Stephen Curry is one of the most influential players in NBA (US National Basketball Association) history and since signing a deal with him early this year and launching the Curry brand, UA shoes have become extremely popular among basketball athletes and fans.

Abans ventured into the world of footwear retailing in 2016 by tying up with Skechers. The American multinational lifestyle and performance footwear company founded in 1983 has transformed into one of the most recognised fashion brands. Skechers prides itself as the ‘ comfort technology company’, incorporating cutting-edge proprietary technology into their GO Walk, Arch Fit and Max Cushioning ranges.