PickMe modifies platform to boost Colombo’s restaurant economy

PickMe has taken its technology interface a couple of notches higher, with the platform modifying its algorithms to introduce a new product that will provide more benefits for the company’s customer base, increase growth of its merchants and enhance rider income.

Zulfer Jiffry, CEO of PickMe says the company’s new product, ‘PickMe Pass’ is a natural progression for any technological platform that deals with algorithms. “We live in an era where the digital economy impacts our lives on a daily basis. Our customers increasingly seek more convenience and better value for their money. This means finding ways to mix and match situations and issues we face, by finding solutions that will improve our lives. Customers who wish to be a part of this new technology input, will have the option of paying a nominal fee, which will give them priority access to a range of benefits across the various product categories on the PickMe platform including benefits such as taxi matching, driver selection and customer service as well as getting full waivers on delivery fees.”

A company media release said ‘PickMe Pass’ kicked off late last month. “The launch of this new service on our platform is significant at this particular time because the country is on a drive to revitalise tourism in the coming winter season. With over 300,000 tourist arrivals expected we need to bring the city’s restaurants and food outlets back to prepandemic levels to support city tourism,” the CEO said.

He said 35 per cent of the restaurant business in Colombo and suburbs depend on deliveries for their sustenance and “we are hopeful of increasing current levels by another 50 per cent with the new product introduced on the platform”.